Wednesday, February 29, 2012

Pushy Salespeople!

As an entreprenuer, I know all too well how important it is to make a sale. My businesses are in retail, and in direct selling; so I really understand. But, what I have found over time, and throughout life, is, people are more open to a salesperson when they have the following qualities:

  1. Sincerity- When a salesperson is upfront with a potential customer or client, and is sincerely concerned about their well-being, versus making a dollar, customers/clients are open to buying from this type of person
  2. A Good Listener- When a potential customer sees that you are a good listener, he or she will be more prone to open up about their needs, and will want to share them with you. This opens up a whole new window of opportunity, for both the salesperson and the customer.
  3. Helpfulness: Helping is not the same as directing or commanding. A salesperson who is suggesting every product in the store to you, only has one thing on his mind: more commission in his pocket. Again, the importance of sincerity and listening to your customers/clients, goes hand-in-hand here. No one likes to be bombarded with a lot of sales and gimmicks. It's a major turn-off. By listening to what your potential clients want or need, you will make entirely more sales than you would, by pushing products on them, just for a commission.

These 3 simple steps can make a world of a difference in your business. The greatest reward is the satisfaction you receive in helping others receive what they want and need. The sales and monetary rewards are secondary.

Yes, we all have to make a living, but how about making it more than that! Try it for yourself. The next time you feel pressured to just "make a sale", try these 3 steps. You just might gain a few loyal customers. And they just might tell their friends.

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